12 September 2022
Biohack your way to great health and performance with Eduard de Wilde - E2
In this episode, I talk with Eduard de Wilde who is a biohacker and also runs the company Live Helfi, which is a supplement company in Europe. We talk about:
- Eduard's journey into biohacking and why he does what he does
- We also talk about supplements and how to choose the right ones
- We talk about the healthcare system
- We talk about the difference between healthspan and lifespan and how to extend those
- And more..
- The Live Helfi website: https://livehelfi.com
- Find Eduard here: https://dewilde.com
-------------------------------------------
- Want more content like this? Subscribe to my channel: https://bit.ly/3zpmYbZ
- For the full transcript, visit: https://www.improvingbarry.com
- Do you want to get the latest health & wellness news in your mailbox? Sign up for my newsletter (I promise not to spam you): https://www.improvingbarry.com/subscribe
Episode timing:
(00:00) Introduction
(03:18) What is biohacking?
(08:16) Why do it yourself and not go to the doctor?
(12:31) How Eduard started his health journey
(27:12) Why Eduard continues to biohack after he was healed
(32:14) Eduard coaches people to improve their health
(37:50) How willpower is finite
(42:19) The changing food industry
(48:17) Does Eduarqd want to live forever?
(56:03) What does Eduard eat?
(01:03:31) Eduard's 90/10 system
(01:07:13) What health metrics does Eduard measure?
(01:15:00) Finding the relationship between lifestyle and health
(01:19:46) Saturated fat doesn't work for Eduard
(01:22:52) How Eduard started his company Live Helfi
(01:26:14) How to pick quality supplements
(01:29:54) Eduard created his own brand of supplements
(01:40:33) Should everybody take supplements?
(01:42:48) What health gadgets doe Eduard use?
(01:51:38) Practical tips to improve your health
Well, hello there and welcome to another episode of the improving Barry podcast where I learn about health and wellness from experts. And this week, I talk with Eduard de Wilde, who is a biohacker and also runs the company Live Healthy, which is a supplement company in Europe. We speak about his journey into biohacking and why he does what he does. We also talk about supplements and how to choose the right ones. We talk a little bit about the health care system and many, many more things, including the difference between healthspan and lifespan and how to extend those. So without further ado here is my conversation with Eduard de Wilde.
Thank you very much for your time and for your hospitality. We're recording this in your house, which is, by the way, a great house. I love this environment always. I come around here sometimes near Sust for a customer. It's always it's just lovely here because it's so green. Yeah. And that that's what I like as well,
[00:01:16] Unknown:
to live in a in a in a green neighborhood so that when it's afternoon, then you can take a walk outside. The forest is very close to our home, and then you can have that ball thing in the forest. And Yeah. Yeah. I like it very much. Yep. Do you work from home a lot? A 100%. Oh. Yeah. That's nice. Yeah. So we had an office. And then when the corona started, we were not able to go to the office anymore. And then my office manager, she decided to move to the south of the Netherlands. And that was the moment that I thought, okay. Now we can become a virtual company. And so our colleagues, they are working from all other places in the Netherlands, but we even have one in Finland Oh. Working for the company. So, yeah, I like it, and I like to create my own man cave and and have all the tools available.
And we the risk is that you can work 24 hours per day. Yeah. But that's more how much discipline you have to take your rest and to do other things and to stop on time.
[00:02:34] Barry Luijbregts:
Yeah. And how much that might bother your significant other potentially?
[00:02:39] Unknown:
Yeah. I think she is even more eager because she's working in the company as well. She's the CMO, and I have to stop her. So if I work if I can't keep working, then she will keep working as well. So we don't have a discussion that I work too much. Okay. That's good. It's more the other way around. Yeah. Okay. That's good. Yep.
[00:03:08] Barry Luijbregts:
We're talking about your company, Live Healthy. Yep. We'll be we'll revisit that topic later on as well when we go to through your journey here. Yeah. In the intro, I spoke about that you are a biohacker. Yep. And we see some stuff here. We can talk about that later as well. Can you explain maybe what biohacking is, what a biohacker is, and why you even do that?
[00:03:34] Unknown:
Yeah. A biohacker wants to influence his or her biochemical process in his body in order to improve his physical or mental or both performance, so to create an upgraded version of yourself. And the idea is that how you feel normally should not be normal. And and that's that's very interesting to to see and to discover what different elements of your lifestyle that can help you to become a better version of yourself. And and also a very important aspect of being a biohacker is that you want to be as quantified as as much as possible so that you can make decisions based on data.
So I measure a lot, and and what is good for you is not per se good for another. So it's Yeah. I think the it's science based. Most of the biomarkers are fairly science based, effect based.
[00:04:43] Barry Luijbregts:
So you do things that make you feel better and enhance your performance. This sounds a lot like it's something for athletes and CEOs and busy people like that. Is this also
[00:04:57] Unknown:
is is that true? Yeah. There are there are different segments in the market and different goals. So, yeah, you have those professionals that want to perform, especially, it's very hard for me to pronounce. And but also you have the health optimization segment, and they have an issue in their life, and they use their lifestyle in order to improve their health. Yeah. But you have also those, athletes. You have people, they are more focused on increasing the health spend so that they can age in a better way. And and others, they want to look healthy or just want to lose weight. So there are all different goals in in in your life that you can use as a reason to get into the biohacking lifestyle.
[00:05:55] Barry Luijbregts:
Like, I'm just trying to wrap my mind about this. So it's not just about performance and feeling better. It can also be about healing things. Yep. So creating better health for yourself. Yep.
[00:06:07] Unknown:
And the fact, maybe that's the basis. Because if your health is in place, then you already can see improvements in cognition, in concentration, in athletic performance, in everything. So I think that's that's the core of your health. And then
[00:06:27] Barry Luijbregts:
this is then something you do yourself. You measure things yourself, and you do things yourself. Why don't you just go to the doctor?
[00:06:35] Unknown:
Because the doctor is more into healing diseases. Yeah. And, and especially if you have a issue that's not clear for a doctor and not very specific Yeah. Then most of them, they don't have an answer for that. So they don't they are not educated to to help you to to to use the self healing cap capabilities of your body, and they are more focused on, okay, you have an issue with your skin or you have you are ill, and how can we find a solution for that? And most of them most of those solutions are medicine based. While the more fake issues that people have, many of them can be solved by improving your lifestyle and making sure that you because those self healing capabilities of your body, they it's amazing what you can do. Yeah. And I want, claim, that you can heal all your disease yourself. That's not what I want to say. Yeah. But there are many things that you can improve yourself, and just by giving your body the energy that it needs in order to, yeah, to do what it can do. Yeah. Yeah.
[00:08:15] Barry Luijbregts:
Let's go down the rabbit hole here. Let me sum that up a little bit. What I just heard was so the if you go to the doctor, they focus on the disease. So let's say you have a rash on your skin. They say, all right, you have something on your arm. So it's arm related. We need to give you a medicine for your arm or a cream or something like that. May and maybe it's something else. And you were saying the in biohacking, you look more at health and actually providing your body with the means to heal itself. Yep. Now if I heard this for the first time, and I've been hearing this for many times from many, experts over lots of years. But if I would heard hear this for the first time, I would say, well, that's very strange. Right? Why wouldn't the doctor or Standard Healthcare focus on healing your body and enabling your body to heal itself? Why is that?
[00:09:07] Unknown:
That's a good question. I don't blame doctors that they do it because they are educated in that way, and the whole health care system is organized in this way. So I I don't think that you can blame individuals that are working in this space, but that's the way how it's organized. And, of course, you have the very, very powerful lobby of the pharmaceutical industry, and they are because they are profit organizations, they just want to to keep it this way. Yeah. But more and more medical doctors, they they discover that lifestyle can be a huge tool for people to improve their health.
So you see more and more medical doctors diving into the lifestyle and and bringing that into practice when they talk to their patients and suggest them to change their lifestyle. So I think it's emerging, and it will be more and more because the the the costs are rising. So I think the society becomes more and more aware that if we continue to consider health as a as a medical medicine, system that we can't afford it anymore in the near future, so that we need to look at more prevention. And if you talk about prevention, then you talk about lifestyle.
[00:10:51] Barry Luijbregts:
Yep. But yeah. And that's probably the issue because lifestyle, you you can't patent it or charge it. That's the issue because
[00:11:01] Unknown:
the as I said, you want to make decision as science based as possible. And if there are no funds for lifestyle research because there is no business model behind it Yeah. Then it it it becomes very hard to to get the resources available to help people with their lifestyle. That's that's also for supplements. The pharmaceutical industry has way more budget than the supplement companies. Yeah. So that's why they can always win the discussion, which is more more science based, clinical based. There's more reason, to give you a medicine than to think about the supplement or or another, tool that is it's very cost effective.
If you don't eat, that's the cheapest biohacking tool that you can imagine. Yeah. Yeah. But there is no business model behind not eating. Yeah. And, and cold shower or an ice bath or breathing or whatever.
[00:12:17] Barry Luijbregts:
Yeah. Yeah. Although companies are trying to do that. There's people that are writing books. There's obviously people that make supplements, for instance, that can be very expensive. So that prevention world and economy is also growing in size. Yep. Yep. So maybe let's look at an example and then we might circle back as to why you are actually biohacking. Because I knew I know that at some point you were very ill, right? And that started your journey. Could you talk about that?
[00:12:47] Unknown:
Yeah. Then we have to go back to 1999, and I went to Cameroon with France. And and it's a malaria area, and so I had to take a prophylaxis, and that was Lariam. And do I and that's what I know now, many side effects. You take Lariam That's anti malaria pill. Yep. Yeah. It's a prophylaxis, and they originally, they created it to heal people with malaria, and then they started to use it as a prevention tool. But I think that was not a good idea because there are just too many people who suffer from those side effects. And you can become very anxious from it.
People even commit suicide after taking Wow. Those pills. And I suffered from a severe anxiety and panic disorder. So the moment that I came back from Cameroon, I didn't dare to go into an airplane anymore. When I walked on the street, I thought I would die on the spot. So that was quite tough. And And that didn't go away when you stopped with the pills? No. It started when I took my last pill. Oh, terrible. And the the first the first period, I didn't know what happened, and people told me, okay. You have a burnout, so you have to go to the therapies for burnout, but I had a lot of energy still. So Yeah. Normally, when you have a burnout, then you are lacking energy, but I I was capable of doing everything.
But I suffered from that huge tension. So that huge tension also on my head that was there all day, and I went to work, then I could be productive 1 or 2 hours per day, and the rest of the day, I was just exhausted because of the tension. And so I I I tried all those burnout therapies for 1 year, then somebody some somebody asked me, okay. What did you take when you went to Cameroon? And then I told them it's Lariam, and then said and then there was a medical doctor, and he said, okay. Then it's clear to me because you have to dive into those side effects, and then everything felt in place. And and then I started because still I thought, okay, The regular medical therapies, that is my way to go because that's what you I used to do. That's what Yeah. That's what and so I tried everything that you can imagine and not only the medical therapy, antidepressants, cognitive therapy, everything, but also the complementary therapies.
Because you were labeled as having psychological problems, basically. Yeah. Because if you have an anxiety disorder, then you have a psychology psychological,
[00:16:15] Barry Luijbregts:
problem. And you need to take psychotherapy and do all the Yeah. Talk therapy Yep. To
[00:16:21] Unknown:
uncover your problems and solve them that way. Yeah. But the the the problem is that your your brain is damaged. Yeah. And and so there's an issue with the neurotransmitters, and and that's also a physical problem. Yeah. And and they tried to solve it with antidepressants. But after 8 years of using those, I learned that they are only effective in the 1st 6 weeks. And if they don't solve the issue, then it doesn't make sense anymore to to take them. But it wasn't a period that I just trusted medical doctors and the psychiatrist and everyone. Yeah. Yeah. Yeah. And but then after 6 years, the psychiatrist, he said, okay.
It's damaged. You tried everything. You just have to learn to live with it because it won't you won't be able to heal yourself. It it won't be cured. And and that's quite an issue because if you can't function properly in the business setting because I at the moment that I went to Cameroon, I also became a partner in the consultancy company. Successful job. And if you combine that with an anxiety and panic disorder, that's not a good combination. So I thought, okay. That means that I can't perform anymore. I can't function anymore, and that's not the way I want to live my life because it's if you are 40 years old, then or I was 38 or whatever.
That was not my my destiny life to live like this. And and then someone told me to look at Mark Sisson's website and Mark Sisson Mark's daily Apple. Yeah. And he talked a lot about food, the paleo lifestyle, eating whole foods, low carb, and I was just eating the regular the western diet. Yeah. And Here in the Netherlands. Yeah. High carb. Just sandwiches all day. Sandwiches and also processed food, everything because I thought that was healthy.
[00:18:49] Barry Luijbregts:
But then I And nobody ever asked about it? No. Your doctor, nobody No. Told talked about it? No. And
[00:18:56] Unknown:
it's not even just the idea that it could be your food, it's totally not not connected to the disease that I that I had. The fact that you could have another psychological problem, but more a neuroplasmid a problem, and the fact that if you change something in your food could help, with an issue that that was just unimaginable. She said. I thought, okay. Because I also was quite overweight. Because you can imagine that if you suffer from that disorder, then eating and drinking more helps you, gives you more comfort. And so I thought, okay. Maybe I should first start to lose my weight, and, and that's when I just applied everything that Marxism told in his book as well. Yeah.
And so I changed, my my food drastically and and immediately started to feel better. And that was very interesting. So I if the and I can advise people to read his books. The primal blueprint was the first book, and and he talks about the ten principles of his lifestyle. I also started to exercise, to do weight training, to, you know, to to to apply all the things that that he advised, and it kept improving and improving. So I I got more energy. I felt better. I had less anxiety. And I thought, okay. This is a very interesting path. Let's go deeper and deeper.
I started to listen to the podcast of American thought leaders. So Wolf, he's also the paleo guy, and Ben Greenfield and Dave Esprit. He is the founder of Bulletproof, and he claims that he is the the father of biohacking. And and that's when I discovered his podcast and discovered bulletproof coffee and and the way he talked about bioethinking, I thought, okay, this is very interesting because I was a a digital consultant. So I helped companies, corporates with their digital strategy. And that that fact based approach, also using technology, I I found it fascinating.
And, yeah, so I started to apply different biohacks that he advised, and and I kept improving. And, yeah, in the end, I think after 8 years or 10 years, I thought, okay. Now I should consider to be healed. And, yeah. And, and even more, I have more energy. I can better focus when I go to work. So I feel better now than 20 years ago. So that's and that's when I discovered that I thought, okay, I had to find my way. I've dived into my health and how your body works for 15 years, And I want to share my experience because it would be a shame if other people in the same situation would also need to spend 15 years of their life, finding out
[00:23:14] Barry Luijbregts:
how they can help themselves. You found something very special because Yeah. You used to just believe in this other system that didn't help you, and even after 6 years, only came to incredible incredibly long time. Yeah. You never ever made a connection with food or lifestyle, which is just baffling to me. But okay. And then you found this incredible thing, which is simple fact based common sense,
[00:23:41] Unknown:
really. Yeah. Yeah. It's common sense, but you you should imagine that in that time, the online resources were not that available as they are now. Yeah. So now you have a permit. You can dive into all research yourself. Yeah. And those resources, they were not there. So everything was still very offline. So, for example, Lariam, there was no information available online. If you now search for Lariam, then you can make the decision yourself if you want it or not. Although there's so much information that is very hard Yes. To to register. Something. Yes. Yeah. And so you have to know what the resources you can trust and which one you can't trust, but at least they are available now. And so you can now find everything about food, about red light, about
[00:24:45] Barry Luijbregts:
all the tools that I use. And That's a big change that, happens and now enables people, I think, because it used to be, like you said, offline. The only resource that you really had for medical information was your doctor. Or you would get a book from the library, which is all medical jargon, and you have no idea what it really means. And it's too much to just dig through. Yeah. We each listened to the expert who was a doctor. He he studied for, I don't know how long. And now you can look it all up yourself, which is a good thing. And sometimes not like you alluded to, there's so much you can find.
If I Google now, I can find 10 studies that say coffee is good for me. And maybe also 10 that say you shouldn't have coffee because you might die in 5 years if you do. You have to choose carefully what to believe. Yep. But you found your leaders in Marxism and others. Yeah. And
[00:25:38] Unknown:
I stick to those leaders. And that's, for me, very important because I trust them. The ones that I mentioned are very science based, and and it works for me. So I just keep following their publications. And the more I get educated myself, I know what stuff they are talking about makes sense or not. And so it becomes more easy for me to to choose the right topic, the right information, the right source. But I think the moment that you and that's what I when I talk to other people, they get distracted every time because then they hear something else, and then Yeah. They they are in doubt whether they should change.
So, for example, if you are an omnivore, then they think, okay, they read the study about the vegan diet, and then they immediately switch to the vegan diet. Yeah. Right. And but for me, it's just what I learned, what works for me, I stick to it and keep trying to improve it. Yeah.
[00:26:58] Barry Luijbregts:
Okay. That's very important. Pick the sources that you trust Yeah. Based on what you know at the time. Yeah. You learn more, and then you see if they if you still trust them. Maybe they're saying stuff that you didn't understand previously. Yeah. And then do what works for you. Yep. So your initial why is very clear. You were very sick, and it solved your illness. And now you're no longer disabled because, basically, that's what the doctor said to you. You now have a disability. That's correct. So that's incredible. So why do you still do it now that you're healed?
[00:27:30] Unknown:
When you go back to the first part of our conversation, the moment that you give the body what it needs, then you can you immediately start to feel better. So when it first was a health issue, now I use it as a a performance tool to get the energy that I need to Yeah. To be able to be focused in my work and to stay healthy because I'm aging, and and I want to stay as energetic as possible when I age. Yeah. And so the benefits the moment that you apply all those principles are are so huge that it would be a shame that now that I solve my issue to lose those positive side effects of those lifestyle.
And to be honest, I I don't want to risk falling back into that old situation when I had the disease. So I want to also to prevent because it was black extremely black period. Yeah. And when I when I'm too stressed, I feel it's still somewhere in my body is still there. And when I'm too stressed, too exhausted, then I get those warning signals that I should take care of myself. So that that's also very important for me, a very important driving factor of maintaining, this lifestyle.
[00:29:29] Barry Luijbregts:
Yeah. Yeah. And, by the way, that's a, a guinea pig in the fact that that you might be on the radio. He's having tongue. Something. I don't know. Okay. You mentioned earlier as well, you now feel better than you even did before you got ill. Yep. So I have the same before I, let's say, worked on myself. I'm not completely fixed yet. I keep improving. That's why this is the improving Barry show, and I learned from experts. But before that time, I felt so terrible and I didn't even know that I was feeling bad. Yeah. So now that I'm feeling a lot better, I now only now I realize how bad I felt and how little energy I really had.
[00:30:18] Unknown:
Yeah. That's why I like the phrase how you feel normally should not be normal. Yeah. You feel like crap syndrome. Yeah. If that's your normal, then you are not aware of your capabilities. And and it's quite hard to convince people. So if you invite people to adapt those different elements of that lifestyle, it's very hard to convince those people because they most people don't have an issue or at least they don't think they have an issue. And when they have to change their food habits, that's quite threatening for them because they don't want to change their food because they like their food. They want to eat their bread and their the French fries and Of course. Whatever. That's what it's going for. Yeah.
And and it's extremely hard to convince people to change those habits in order to feel better when they don't have an issue yet. So that's why I think 90%, maybe 95% of the people that are active in the bio vaccine had an l an health issue. They they were confronted with an issue that they couldn't solve, that the medical doctors couldn't solve. They had to heal themselves, and then they discovered that they even can improve themselves. And that's something, yeah, that's, I think, the biggest challenge for the bioaching scene is how they can invite people, motivate people that don't feel that they have an issue Yep. To apply those different hacks for themselves so that they have the opportunity to be more happy and feeling better.
[00:32:14] Barry Luijbregts:
Yeah. Exactly. I I couldn't agree more. I think most people, don't feel that well, but they just don't know Yeah. Because they think it's normal. I go to work. I have my children. Of course, I'm tired because I don't sleep enough because I have to get up early to go to work, stand in traffic. Yeah. Or some tired. That's just part of life. I'm getting older, so it's normal. Yeah. But it might not be. Yeah. And like you said, most books that you buy from in the biohacking or health and wellness scene always start with the story of I was ill, and then I solved it with something. It's a hero story. The hero story. Yeah. And we want to apply this to a broader audience.
I run into this myself a lot, and I try now to just not say anything to people anymore about their choices in food or health and wellness, because I don't want to impose on them, let's say. And it often feels like they're like, don't bother us with that nonsense, with that alternative medicine stuff, Because it's not science based. You're not a doctor. You don't know what you're talking about. So how do you deal with that? Because you also do coaching, right? Now those are people that actively come to you, I can imagine. Yeah. But do you also apply it in your regular life, let's say, with people around you, with your family?
[00:33:38] Unknown:
No. I so to answer the your last question, I only want to inform people that want to hear the things that I can share. I'm not a missionary because you are not getting popular when you when you become a missionary because what I said, they consider it threatening when you talk about changing the different habits. And I only work with people that are motivated to to make changes. And that's and if you don't want to make those changes, then please go to another person because I don't want it. Yeah. Because I I I I have a certain amount of energy that I can spend on things, and I only want to spend it on people that are open for the conversation.
And but then still, when they are motivated, you have to make very small steps because the you have different levels of applying all the different tools. For example, cold therapy is it's very beneficial. Yeah. But if you recommend people to build their own ice bath as I have at home Yeah. And to step into the ice bath at 0 degrees in the morning to to become refreshed and start your day activated, then, you know, that's a bridge too far. So I just advised him just to try a cold shower to to to use the cold and the heat next to each other so that it's just so that the threshold becomes very low.
They can feel it, and the moment that they start to feel it, then they can increase their efforts and to go to the next level. So they have to make very small steps that people can implement in their current lifestyle and not do all the things at the same time. And so, for example, also the food, when people already start to to get rid of the processed foods, to switch to whole food, That's already a huge step. Yeah. And then they already can feel it. Yeah. And I don't talk about the ketogenic diet and being in ketosis and the benefits of ketosis with them because that's way too far. And and I coach the local golf team. They are playing in the highest level in in the Netherlands, and, some of them, they want to become a professional golfer.
And I also learned coaching them that I have to be very careful how much they can change. I'm extremely happy when they even apply only 10% or 20% of the things that I advise them because then that makes already a difference. So every step little step that you make can make a difference. And improving your performance, it's the idea that if you change 1 percentage at one day, when you it adds up and it's it starts to grow exponentially. So the benefits start to go exponentially when you just only change 1 percentage per day in your lifestyle. And that's, I think, that's extremely important that people make small steps, but keep doing those, taking those small steps.
And then it adds up and it adds up, and then it's it starts to to manifest in the in their in the way how they feel. Yeah.
[00:37:52] Barry Luijbregts:
And that is very difficult. So I think it's very good that you say it. You start with small steps that have the biggest impact. Yep. And show a result relatively quickly so that the people then Yep. Are motivated to keep doing what whatever that step was. Let's say it's taken vitamin d, for instance, or whatever it might be because change is very difficult. It's very difficult, and that's
[00:38:15] Unknown:
another part of making it a success is trying to create a habit, and and it takes quite some time. So I take a 100 days as a as a golden rule to create a habit. Yes. And if you consider those elements as a necessary part of your life and apply it every day and you start just with a paper and you tick the box every day that you apply that habit, then after a 100 days, then it can be a part of your your system. And the ones the moment that it's part of your system, you can add other things as well because then you don't have to think about it anymore because Yeah. It's just brushing your teeth.
It's part of your life. And and that's why I do most of my most of my hacks early in the morning because then I know that's my daily ritual. It's part of my habits, my routine, and and I don't have to think anymore. I don't need willpower anymore to apply it. If you think about taking ice bath, you you say, do I want it or do I or I don't want it? That's every time you have to make the decision, and it that will cost you a certain amount of energy. Yeah. And and I don't think about it anymore. So it cost it doesn't cost me any willpower anymore. Yeah. Because it's a habit and and willpower is finite.
[00:39:58] Barry Luijbregts:
So you have just a certain amount and at some days, it's just a bit less because
[00:40:03] Unknown:
maybe the sun doesn't shine or something else is happening. Yeah. That's the whole idea behind the willpowers is that it's you have that certain amount, per day. The end of the day when you become tired, you don't have that much willpower left. So if you do something, if you want to change something that cost you willpower, then do it in the morning because then you have enough. But if you come home, you are in the car from your work driving home, and then you go to the fuel station, and then you have all those can be.
That's the issue for for most people that they they don't have that resistance anymore to buy cheap, satisfying food because they don't have the willpower yet to resist that that urge to buy it.
[00:41:03] Barry Luijbregts:
And well, I never thought about it that way. So that would mean that it's a bad idea to go shopping at night when you're tired and maybe hungry.
[00:41:14] Unknown:
Yeah. If you I think the worst idea is to go shopping at 5 PM before dinner. Okay. Because, indeed, you are hungry, you're tired, and you want to because the urge to satisfy your body, your brain, when it's lacking energy is so powerful. And that's all those products, they are designed for it to satisfy you at that specific moment. That's only a short period of time. The the food industry is extremely sophisticated in giving the people what the body demands for. And and if you are tired, you want and you are tensed. You want that that sure that gives you that that moment of relaxation.
[00:42:07] Barry Luijbregts:
And Yeah. So the short term fix. So It's a short term fix. So they're not very good in giving you the nutritional value that you need to actually satisfy your needs, but just a short term fix so that you come back again in an hour or so to do the same thing. Yeah. That's the the problem with the food industry is that they are not focused on the niche nutritional value
[00:42:26] Unknown:
because that doesn't sell. They are focused on taste Yeah. On giving you that satisfaction because then you will keep buying it. And Yes. Yeah. It's their business. It's their business. Yeah. Yeah. And, yeah, can you blame it? Can you blame them? I don't know. It's the way our society is organized. But I hope that at a certain point of time, we can empower people with information that they make the right decisions because when they make other decisions, then the food industry will change, and that's it's already happening. Yeah. So you can see the big, food companies, they are already more focused on functional foods.
They are becoming aware of the fact that food is doing something in your body, and so it's it will change. I'm very confident that the the the offering will change the method in the coming 10 years. I really hope so. It will. I really hope so. Yeah. I love your optimism.
[00:43:34] Barry Luijbregts:
I'm not yet that optimistic yet, but I I try to get some optimism from the people that I speak to.
[00:43:43] Unknown:
Also, if you look at prevention, then there are many people, they blame the government that they don't put enough effort in in prevention, and they are still spending so much money on the medical system and medicines, etcetera. But there are many initiatives, and the big health insurance companies, they are investing a lot of money in those prevention schemes. So I'm there is a lot happening behind the surface, and and also if you talk about the food companies, you can see it's fact factual that they are investing, buying other companies that build those functional food brands. So they see that it's an emerging trend. And, yeah, it although I don't know whether the vegan trend because it's also if you talk about business, I don't know if that's going to help people.
[00:44:53] Barry Luijbregts:
You mean the things like Beyond Meat and the Impossible Burger, stuff like that? Yeah.
[00:44:58] Unknown:
And the problem with the vegan trend is that the sustainability issue and the health issue, they are combined when they want to convince people to start a vegan diet. So many young people, they start a vegan diet because of sustainability. Yeah. And and that's a shame because they should be informed also about the nutritional value of the vegan diet and what you are lacking and what is good for you when you eat some meat or fish or because those are the most nutritional dense food. But then I thought instead of if you talk about meat, then people know that their argument is it's not sustainable because it's environmental issues.
That's the reason why you should not eat meat. But I then I think, why can't you create a meat industry which is sustainable with healthy cows that are eating from the grass with a circular business system and make sure that people eat less meat, but eat healthier meat that are grown in a circular way. And I think the the issue is that those discussions are intertwingled, and people don't use the right argument for one discussion and the right argument for the other discussion. It's a very complex issue. Yep. And like you say,
[00:46:44] Barry Luijbregts:
it's driven by climate change or at least Yep. That's part of the conversation. Yep. The other conversation is health. Yep. And then it we're also talking about industrial raised meat versus, other meat that is grass fed and unsustainable farms. Yep. So there's a lot of nuance and context there, so it's a very difficult conversation. Next week, I'm talking with Jane Rees Buxton who wrote the very large book Plant Based Con. Yep. And she discusses all of this stuff in a 20 hour audio book that I listen to. So that just to show you how complex that issue actually is.
And it's also influenced from all sorts of sides with, with money and marketing to make it even more complex for the normal consumer to cut to the truth. So what's real? And we we then you also get to health and is meat contains fat? Is fat bad for you? The whole LDL thing. Yep. Yes? No? Sometimes it depends. Yep. It's a very complex issue. Yep. So if we circle back to that, so there are lots of these complex issues with keto, with vegan, with all these extremes of diets. You have the carnivore diets. You can be completely vegan. You can be in the middle. But on the complete other side, there's the, let's call it standard Western diet with all the processed food. We know that's bad. We should stay away from that. And then we can choose from all these other things. See what works for you.
Let's for a minute, just circle back to the the why question. As in, does it really matter? Now for you, it does because you were ill, you solved it, but you feel better now than before. Most people don't have that like we discussed, and most people, they have no idea that they might not be feeling as well. And most people then say, it doesn't really matter for me. I'm doing fine. I'm just eating whatever I want, which is also a value in itself. They do what they want. They just but you don't have to exercise if you don't want to. Maybe you do. They just have a certain lifestyle that they seem to like and enjoy, and it doesn't matter. They just accept the consequences of, in the future, I might get sick and die, but then again, we might too.
Yep. Yep. So does it really matter if they do something? As in, do you think that the things that you are doing maybe prolong your life, or is there something else?
[00:49:15] Unknown:
I don't think that it will increase my life span. And there are many bioethics, and DataSp is the most important one who wants to live till 180. And I don't care about how old I become, but more how healthy I will live the rest of my life because the I'm extremely afraid of the example of the current older people that I see with above 80 years old, they don't have a high quality of their life because they are sitting in a chair. They can't walk properly anymore. Yeah. They're just sitting there all day watching television and waiting till the end.
That's not what I want. So I'm very motivated to stay active as long as possible. So my my ideas, and that's Mark Sisson's quote, is live long and drop that. I hope that I, at a certain moment, I just drop that and not that the medical profession will extend my life, although there is no quality of life anymore. That's my drive. Yeah. It's in combination with my ID that I perform better just at work when I apply those principles. So it's about performance for me and about increasing my health spend. And, yeah, and I don't blame people when they don't want to spend a lot of effort on it. And although, also, my friends are already complaining about the fact that they get more weight, that they perceive pain in their knees, in their Yeah. Whatever, that they don't have that energy anymore that they used to have.
People start to complain, but they just accept that it's part of life and It's part of getting older. It's part of getting older. And yeah.
[00:51:37] Barry Luijbregts:
So that's the difference as in people might accept that it's part of getting older that you get all these complaints and maybe less mobility and less life, basically, less quality of life. So your health span, the time that you spent living healthy, is just a certain amount that's just part of life. And then maybe 10 or 20 years, you just suffer a little bit, and then you die. Yep. And your motivation is, I just want that time to be as short as possible Yep. And increase my health span right there. Yeah. And the the developments
[00:52:08] Unknown:
in the antiaging research, they are huge. And and you can also there are scientists. They just say, okay. If you look at what's happening now in this, billions are invested in antiaging research, is that we don't have the capabilities to extend life yet. So we have to, maintain our body till the moment that we have those medicines and the real antiaging medicines in place. And and so what I am talking about is, I think, more about maintenance. And so you your body is aging. There are all those different pillars of aging creating damage in your body.
And what you can do with your lifestyle is to keep that damage as much in control as possible. That's what you aim for. Yeah. Yeah. And then and then it's you have to wait till those breakthroughs, research, and then maybe you can reverse aging. And that's I don't know. I don't I don't know if I will be alive when those breakthrough will be there, but it will happen. I think between now and 50 years, you can expect that you can solve different aging issues, reverse aging, and maybe even become a younger person again and even become immortal. And, and then you have all those philosophical issues with how do we deal with people who are not dying anymore. But Send them to Mars.
Send them to Mars. Yeah. That's why, Elon Musk is investing in a space program. Yeah.
[00:54:05] Barry Luijbregts:
But you're not interested in living longer?
[00:54:09] Unknown:
No. Because I don't think that the treatments that are available at the moment will increase your lifespan. I just don't believe it because your body is so complex, and they they even don't understand the whole metabolism in your body yet. So they are in the beginning of discovering the different pathways and and the reasons why you age. And you can target different aging processes, but I really don't know if you target one process is if that's enough to extend your life your lifespan because I don't know. Nobody knows. Yeah. And they are practicing on on mice, and then you can see that certain treatments extend the lifespan of mice, but you don't know if it's the same for human beings. So there's there's no evidence yet in my opinion. Yeah. We just have to either
[00:55:22] Barry Luijbregts:
take a supplement and hope for the best. Yeah. But that's what bioethakers do. They
[00:55:28] Unknown:
because they can't afford to wait till there are clinical trials on human beings. So what bioethakers do is they, okay, If it is successful on mice and knows no known side effects when taking it, then why shouldn't I take it? Because you never know if it works. Yeah. Because if there is a good reasoning behind it Yeah. Why not?
[00:55:56] Barry Luijbregts:
Yeah. If it doesn't hurt, yeah, and you can afford it, of course, and it fits in your lifestyle. Yeah.
[00:56:01] Unknown:
Okay.
[00:56:04] Barry Luijbregts:
We've now covered the why. Let's get into the the what and the how of the biohacking. Yeah. So you've already alluded to that you've done lots of stuff to improve your health, get rid of the illness, and now feel better. There are many things to this. I am very curious about what you eat now and what you don't eat.
[00:56:29] Unknown:
I eat a whole food diet, low carb, no grains, no gluten, no lactose. I don't eat at least 14, 16 hours per day. I'm now a little bit experimenting with 1 meal a day. It's so it's most of the time ketogenic. I'm on and off. Can you explain to people what that is? Yeah. And so that's that means that you when you start eating very low carb, then your body doesn't get enough energy from sugars that are
[00:57:18] Barry Luijbregts:
in the carbs. Yeah. So carbohydrates convert to sugars. So carbohydrates are things like pasta, bread, potatoes.
[00:57:24] Unknown:
Yep. Okay. There's a in almost all food, there are carbs in it. Yeah. But somewhat have more carbs than other foods. And the moment and that's not more generic when you come below 25 grams of carbs per day, then your body needs to use fat as a fuel source. And the moment that you that fat is becoming the dominant fuel source, then you become in the status of ketosis, and that's then you are mainly using fat for fuel. And that's what you're doing. And that's what I I, most of the time, aim for. Yeah. And and some periods, I'm very strict. So then I'm in full ketosis all the time, and I can see that it's it boosts my sleep quality, and I need less sleep. So the the quality of sleep is better. I need less sleep, and, I see boost in cognition and concentration.
And it's there are many advocates of the ketogenic diet that focus on losing weight, but that's for me, it's not the ultimate goal for being aikido. I think it's more the power of that energy, the constant energy that you have during the day. You don't have those ups and downs during the day in your energy, you know, and that's an extremely powerful instrument for me. Yeah.
[00:59:06] Barry Luijbregts:
And you say then you do that with a a whole food real food diet. Yep. Is that mostly meat and fat, or do you also eat vegetables? Yeah. So it's
[00:59:16] Unknown:
meat, fish, vegetables, and once a day, once a week, we don't eat meat or fish at all. So meat and vegetables, that's my regular approach.
[00:59:30] Barry Luijbregts:
Yeah. And how do you eat ketogenic without meat or fish or on that day you don't eat ketogenic?
[00:59:38] Unknown:
Yeah. It's I'd then I take, for example, it's no. Vegan is not it's more the vegetarian than take a a salad, for example, with goat cheese or with Yeah. And,
[00:59:55] Barry Luijbregts:
yeah. Okay. Okay. And then that's real food, you say? Now what I find very difficult is that even if you go for, let's say, a food that you can recognize as an actual food, like a fish or meat, for instance, if you buy that in the supermarket, it's sometimes if you then look at beef, for instance, it contains 80% beef, and the rest is, I don't know, potato starch, and all sorts of other things that I have no idea what they are. How do you get actual meat?
[01:00:27] Unknown:
Yeah. So that's part of the whole food approach is that you just eat the parts of the animal. And not processed so that you can afford those additives. Most of the time, I choose as a source that's Jersey, and it's those are cows that are raised. They are breastfed. They are organic, and they are happy. I visited the farm. Okay. With my own eyes, I could see that that they are very happy cows. So I think, okay. When I eat those cows that are raised in a sustainable way and eat those that glass, then I know for sure that the source is okay. Yeah. Yeah.
[01:01:18] Barry Luijbregts:
And Okay. So, yeah, you really have to look for that and not go to the regular supermarket for stuff like that. Yeah.
[01:01:25] Unknown:
But then again, if you want to dive deep into the different elements, then you can reason that you should only eat grass fed cows that are raised organically, whatever. But then if people want to make this first step, I think, okay, just start to eat whole foods. And although it may be grain fats, still, I think it's better to eat a grain fat whole foods part of the animal than a processed part of the meat. And the fatty acids in the grass fed animal are, have a better composition than in a grain fed animal, but still it it's still better, to eat.
And for me, it's very important that they are organic because everything that is that's coming from animals, I want it to be organic because the I don't trust the food, also the the industrialized food industry that they what they put into into the mouth
[01:02:40] Barry Luijbregts:
of the cows. I don't trust it. Yeah. So the food that the cows eat needs to be organic. Yeah. And your vegetables then are also organic?
[01:02:51] Unknown:
Not per se. But when I eat the stuff raw, then I want to have organic vegetables as well. Yeah. But that's in the in the supermarket is more and more availability of also organic grown vegetables, and and I also go to the organic store. They also have the the availability of vegetables that are grown in the neighborhood, and I like that short supply chain so that it's not coming from South America or whatever origin. Yeah. I think maybe it's it's relevant to mention my 19 10 system or 80 20 rule. It's 80 20 or 19 10. Is that I apply the principles of my lifetime 90% of the time, and 10%, I have the freedom to to do whatever I want to go with the flow to because relationships are also very important to to to stay healthy. And if you are the exemption each time that you have dinner with other people and that you want to be in ketosis or don't want to eat that pasta or whatever, then I think it's not good for your health. And and it is not a sustainable system because the moment that you are all the time the exempt the exemption, then at a certain moment, people start to dislike you. They don't invite you anymore.
You don't feel happy. Sometimes it it can be very nice to eat that bitter bowl. Yeah. Or to have a French fry. You won't die if you eat French fries. It's not healthy for you, but you won't die on the spot. And so I think in Yeah. To be successful in keeping this lifestyle in place, I think you have to give yourself some degrees of freedom to go with the flow and to eat just whatever you want. And and that makes life more enjoyable because people sometimes say, okay. You have you should have a boring life because you do all those things. And then, no, I don't have a boring life because I when I'm at home, I can make my own decisions, and I apply all those And And I'm I'm happy. They are happy. And and and that's the way I can maintain it and keep doing it. Yeah. And I think that's very important too. And I
[01:05:41] Barry Luijbregts:
try to do that as well, although I'd have a bit more restrictions because I am lactose intolerant for instance. And milk in the Netherlands is in everything that you see. All the processed things, at least. So even in processed ham that you buy from the supermarket, you have to look at the labels. Yep. I I do eat French fries sometimes Yep. Or a hamburger from wherever. Yep.
[01:06:04] Unknown:
It's fun. Ice cream. Yeah. So if you are tolerant to it, then it I said that you you won't die for for eating it. It's just about your staple the staple things that you do. And so that's the 90%. If you do Yeah. Things in the correct way, 90 or 80% of the time, then you have that freedom. In my opinion, you have that freedom just to to do what you want. And I think,
[01:06:39] Barry Luijbregts:
now I don't know if you have the same thing. I feel a lot better than I did, but I'm also more sensitive to how my body feels. So for instance, if I go more to 5050 or something, I have more of the time I eat French fries. When I'm on holiday with kids or something, I start to immediately feel, alright, this is going the wrong way. I need to restrict my stuff. I need to be more strict Yep. And go in the right way. Yep. Where previously, if I were to eat that
[01:07:06] Unknown:
all day a 100%, I wouldn't feel that. But now I feel myself sliding, and I feel the little symptoms that I otherwise wouldn't feel. Yeah. That's also, I think, a very nice part of measuring a lot of things. People often wonder if the the measurements are becoming more important than how I feel. Okay. But what I always tell them is that the measurements give me the possibility to get feedback of what is measured and how I feel. And at a certain moment after measuring a certain topic a lot of time, then I know, okay, when this is happening in the facts, then this is the way how I feel. So I don't need the facts anymore because I know how it feels if it's this way. So, for example, I don't need to measure my blood anymore to feel if I'm in ketosis or not. Yeah. And and also the the Oura ring, I immediately feel if I don't have enough deep sleep. I know it before I look at the results.
Yeah. And then and also training hard weight viability. Hard weight viability is for me very important KPI. So it's a measurement of how I recovered from the day before.
[01:08:33] Barry Luijbregts:
Yep.
[01:08:34] Unknown:
You can train your heart rate viability with different tools. So you can learn how to breathe in order to increase your heart rate viability. So the higher your viability, the better you are rested.
[01:08:48] Barry Luijbregts:
And just to define, that's an the space in between heartbeats. Right? Yep. Yeah. And that should be variable. Yeah. More restricted that is, the smaller that is, let's say, 10 milliseconds or whatever it is. Yeah. Or at constant. So when it's constant. So when it's constant, then it's not a good sign. It's a sign that you're stressed. Yep. And
[01:09:06] Unknown:
and, when your body can influence the viability in the milliseconds, then you know that you are well rested, recovered because your body's able to react on the different circumstances. And you train that? And you can train it with a breathing method. For example, heart method is a very nice tool for it. And and then when you start training and you you get that biofeedback, you have the app and you see the scores and you see how much time you were in in the high co coherence. And then at sort of moment, you start to feel how it feels like when you have a stressed heart.
And then you don't need to get that feedback anymore because okay. Now I'm getting stressed. Now I have to breathe, and I know how to breathe to get my heart rate variability back again. You build that intuition of how it works. Yeah. And that that's exactly what you already mentioned that the more that you are into this kind of hacking and measuring, the better you become aware of it. So the okay. I have to step back and to apply those principles again a little bit more strict because I'm at a declining scale now. And yeah.
[01:10:39] Barry Luijbregts:
Let's talk a bit more about this measuring. So you already mentioned the Oura ring. I'm also wearing my generation 3 one. Yep. I love gadgets. I'm a Technology is still hard, so I just love gadgets. Let's talk about what this thing actually does for you. It does for me. Yeah. What it does in general and what you like about it.
[01:11:02] Unknown:
What what does it? It measures different elements of your body, so your activity, your movements, but also the oxygen level, the the heart rate, your sleep, and that's why I like it most is the dashboard. So they have 3 parts in the dashboard. It gives you feedback about your activity, about your readiness, and about your sleep, your sleep quality. And the readiness is for me extremely important because it it shows you and heart rate viability, what we already mentioned is one of the most important KPIs in that dashboard. Yeah. How you are recovered. I use it to to check if I can find a relationship between the things that I do at a certain day and how I sleep and how I recover next day.
And, for example, I know that if I, have my dinner late in the evening, it will have a very negative impact on my sleep quality. And I also know that my deep sleep is my most important, element of my sleep quality. So all all the things are are not important for me. The only thing that is relevant in my measurements is the deep sleep. So I try to get as much deep sleep as possible because it's my weakest point. At the moment that I have too much stress in my life, I see that my deep sleep is declining. And then I knee I know that I have to take action. And but also sports activity in the evening, I can see it in my sleep results.
Does it decline or increase? Decline. Okay. So it's for me better to to be active during the day and to slow down in the evening. Oh, yeah. And, yeah. And you can also see the impact of alcohol on your sleep quality. That's very clear. And Yeah. So I know for me, the threshold is 2 to 3 drinks. So when I like to enjoy alcohol occasionally and because that's part of enjoying life for me. And then I know if I'm staying at 2 or 3, then there's absolutely no effect on my sleep quality. And and also, for example, the one of the things that it measures is at what time you have your lowest heart rate at night. And that also determines your readiness, your capability to perform that day.
And I I tried to get below 48, so my lowest heart rate is then 48. Yeah. And it should be at 2 AM in the morning. So when I have both in place, then my readiness is 90 or higher on a scale of 100. And when it's it's sometimes when you drink too much alcohol or you ate too much food too late, then you can see that your body is processing all that food and all those toxins all night. So then your heart rate gets elevated all night and starts to decline only when it's ready. And then you may be lucky when it's 5 AM or 6 AM right before I wake up then that you get your lowest heart rate. Yeah. And then it's extremely useful to to use those measurements to to change your habits during the day, what I just mentioned.
[01:15:01] Barry Luijbregts:
Yeah. That's what it's about, isn't it? So finding the connection between what makes you feel good, the things that you then also can see in your data, as in your heart rate variability is high, and what you did the previous day, as in, hey, I ate late before took a drink. I think that is the most difficult thing for people to find out, the correlation between what they've done, exercise, nutrition, sleep, and how they feel the next day. I think if more people could see that correlation with data or something else, then maybe they would be more inclined to take action.
[01:15:37] Unknown:
I think I'm convinced that applying those fact based, database, principles is extremely helpful for people. Otherwise, it's a black box. Yeah. You can drink a lot of alcohol, then fall asleep immediately. You sleep well, and and you slept for 8 hours and say, okay, It's no problem. It's no issue. But the moment that you see that your heart is elevated all night, And, for example, if I drink too much, then it's easily 60 or 65 all night. Yeah. Then if you compare it with 47, that's almost a 50% increase in the heart rate, then, okay, this is doing something for your body. That's not okay. Your body has to work extremely hard to get rid of it. And that insight, you don't get it when you just wake up and feel a little bit.
You don't feel that well. We had fun yesterday, so why not? But then those insights, it and it's fun as well. I for me, it's fun to have those data, to see those relationships. And and if you are a hardcore biohacker, then you export those data and you try to get all kind of statistical, you know, and and analysis done. But just doing it every day and checking it every day and just also making that mental check. Okay. What did I do yesterday? Can I explain it? And do it it often enough, we'll give you also the insights. Yeah. Yeah. And then we'll build up that intuition that you were talking about before. Yeah.
[01:17:26] Barry Luijbregts:
And I like that more companies, like, for instance, you see you're wearing an Apple Watch. Yep. Many people, consumers have an Apple Watch. And those companies are also tracking stuff like sleep, heart rate, you name it. And then creating little dashboards on your iPhone that you don't have to export and analyze yourself. But then you could already get some correlation there between how you feel, and maybe you can then start to correlate what you did before. So it's becoming more accessible. You don't have to have a special ring or something like that. It's that's the old
[01:17:57] Unknown:
democratization of health, and and I like the digital exponential developments that is enabling people to get that that control over their own life. Also, for example, glucose measurement, that you have those tools now available also for the consumers that you apply that constant glucose measurement tool on your upper arm. Yeah. Like a Freestyle Libre for some sort, Dexcom. Yeah. And then you can see yourself what impact the different foods had on your sugar level. And and that's it's very individual. It's so the one one person can eat a banana and since sees nothing in Yeah. And the other one sees a huge peak in in its, blood sugar level and then also a very huge decrease in the blood sugar level. That means that you can get lack of energy again, so you you have those huge changes in in how you feel. Sure.
And applying those techniques gives you the personal insights, the individual insights, because your DNA, your setup is different from anyone else. I think the the one of the exciting things in the near future is that everything is becoming more personalized, and they are already experimenting with medicines that are based on your DNA, but also supplements. I'm sure that in in 5 to 10 years, we take supplements based on blood measurements or other insights that we have so that that you are taking the right ones that you need. Yeah.
[01:19:47] Barry Luijbregts:
Yeah. And I want to talk about supplements a lot more in a bit. But first, the measurement stuff, you measure things with wearables Yeah. On your
[01:19:58] Unknown:
person. Do you also measure blood work? Yeah. Blood work, I do on a regular basis. And What I'm then curious about, and maybe other people as well, is if you're eating ketogenic,
[01:20:10] Barry Luijbregts:
which means high fat potentially, do you then also have, let's say, a high LDL?
[01:20:18] Unknown:
No. It's so don't have any cholesterol markers that are out of place. And and one of the most important what I believe, one of the most important to prevent it is to get enough fiber because that's one of the issues that if you eat too much at the right is fat, I can because I'm not a medical doctor and and also it's very individual how people how their LDL levels are raised based on their food, but but I know that if you eat enough fiber, and many people that are on the ketogenic don't eat diet, they don't eat enough fiber, That could be a relationship. And also, it could be that you don't respond well to saturated fat because the that's also based on your genetics.
So it's it's it makes sense to measure things, your DNA and your blood, and see if you can also find some relationships, some explanations in those measurements. Yeah. Because I know, for example, that I am not a good saturated fat person so that I have to make sure that I keep those levels low. Although I thought in the beginning that I should eat all those, fatty meat and rib eyes and and Yeah. And now I started to eat more the lean cuts of the animal. Sure. But, also, I'm not able I'm, from a DNA perspective, not a good carb burner or digester. I don't know if that's so I'd word. But So yeah. So that's difficult. Yeah. So then I try to go more into the Mediterranean diet.
So a lot of fish, the lean cuts of meat, nuts and seeds, vegetables, and can still eat low carb with a Mediterranean diet Yeah. When you leave out the pasta. Yeah. So it's how you do it.
[01:22:36] Barry Luijbregts:
Yeah. Yep. Okay. Interesting. Okay. So we know why we do it. You can measure all the things to see how you feel and what you're doing, the interventions that you're doing with biohacking, if they actually do something or the things that you eat and exercise. And then there's nutrition. So things that you eat, all foods. And then there's also supplements, which I think sometimes also just nutrition because it's mostly plants and stuff and vitamins and hormones and minerals and stuff. And you actually run a company in that, like we alluded to in the beginning of this episode.
So that's
[01:23:16] Unknown:
live healthy. Yeah. Can you talk about why you started that and what that is? What I mentioned was that I was a fan of Dave Espie, and Dave Espie, he is the inventor of the bulletproof coffee, and I started to drink bulletproof coffee. And there are different elements in bulletproof coffee. One is that you use coffee that is mold and toxin free because otherwise you get the the jitters from the coffee and the anxiety from the coffee. Yeah. And it also uses butter or ghee and mcedi oil, and and it was a great invention for me because I got a lot of energy of the coffee.
And so I was a fan of Bulletproof Coffee. I started to use all also the other products that he created, the collagen and and supplements, and I thought, okay. I imported them as a consumer to the Netherlands. I thought, okay. There are many more people in Europe buying bulletproof products, sending it to from the United States to Europe. I thought that's not sustainable because it's all those different airplanes that that I needed, and people have to pay import duties and shipping costs and issues with customs. So I could solve that issue just by creating a company that imports the beautiful products and sell it makes it available for bioethics in Europe. That's that was the whole idea. And so I started it, and it took off quite fast.
So I decided to add other American brands that the same people were talking about, like Dave Espie and Bank of Beet. So that when they were talking about the different supplements and brands, I thought, okay. Then the same people that listen to Diverse Free, they listen to Ben Greenfield. So if they endorse products, then there's a demand for it. And when they are not available in Europe, then I can add them to the shop. Yes. So, in fact, the the one of the most important USPs for Live Healthy is that we, create the European markets. We open the European market for American brands. We also have non American brands, but those American brands are important. And, we make it for the European consumers more easy to get their hands on those products that people are raving about in the biomarker scene. Yeah. Yeah. Yeah. Okay. So you're the
[01:26:01] Barry Luijbregts:
European hub for supplements, basically Yeah. For biomarkers. Yeah.
[01:26:08] Unknown:
So all those supplements that we sell are used by biomarkers.
[01:26:15] Barry Luijbregts:
How are your supplements, let's say, a vitamin c supplement or so, how is that different or better than whatever I can buy from the grocery store where there's a generic brand?
[01:26:27] Unknown:
Yeah. If you want to make choices, then it's about bioavailability. So What is that? So when you take a supplement, then it has to be absorbed in your body. And and you have a well known expression that when you don't choose the right supplements, then it becomes very expensive. Urine. So bioavailability is a very important component in choosing the right supplements. The if it's a capsule or a tablet. Because when you have a tablet, then they need all kind of fillers in order to fix it and to make it Yeah. Yeah, to to keep all the nutrients in place. So the fillers are a very important thing. The cheaper the multivitamin or vitamin, the more fillers are in it most of the time, and some of those fillers are just not good for your health.
Also, they use cheaper ingredients because if you want to offer a cheap product, then you'd have to use cheap ingredients. Yeah. Of course. And you you have some of those have proprietary formulas so that you not exactly know what's in it. Yeah. And, yeah, those are all different aspects that you can use whether you choose the product from the the grocery store or buy it somewhere else. And and our customers are extremely focused on quality. And so we have expensive products. That's that's there's no discussion about it, but we make that selection ourselves. So we select the brands and the products that we trust.
So for me, trust is extremely important. So when I start to do business with a brand and I want to I want to know the people, how they just behave as a person, because then it that's very insightful how they approach business and if they are more opportunistic and want to make money fast because, there are a lot of cowboys in the supermarket. So it's and I I consider that as our one of the most important added values of LiveHealthy is that I'm, as a person, connected to the brands and that people know that I'm a bioeracker, that they trust me, that I select the right brands with the right, approach to creating supplements that work for a person. Yeah. Okay.
[01:29:28] Barry Luijbregts:
So yeah. And that's also why I trust your shop to buy my supplements instead of, let's say, the grocery store. Yeah. Get a generic multivitamin or something like that. So your market is pretty specific, as in it's biohackers and people that know more than most Yep. About health and biohacking. And then you sell lots of supplements, And you also have your own brand of supplements. Right? Yeah. So we created Northcod.
[01:30:03] Unknown:
First, we started to make sure that we are not a 100% dependent on American brands because you never know what Americans do because they Yeah. That's true. It's You only be dependent as a store, of course. Yeah. Yeah. And and that's what all supermarkets do as well. And but then we don't want it to create a house brand, not a Live Healthy brand. Yes. We want we wanted to make sure that it has that the people would know that it has the same quality as the American products because we wanted to get a European alternative because still you have to fly all those products to Europe.
And and I thought, okay. If people are open for it, we can create a brand that is sourced in Europe with high quality ingredients from Europe and make them available for them. And so it's a premium brand, North Gold, with with products that each of each product should have a unique story and a unique value for the customers.
[01:31:22] Barry Luijbregts:
Right. And so it's more sustainable because you don't have to fly it from the US, and it's also then cheaper. Yeah. Okay. That's all. And what type of stuff do you guys make for Yeah. So for example, we have
[01:31:33] Unknown:
c 8 MCT oil. So that's that's one of our popular products. We we make it from 100% coconuts. So that's that's for, bioheca. I did a a staple food, MCT oil.
[01:31:52] Barry Luijbregts:
So how do you do it in Europe with coconuts?
[01:31:54] Unknown:
Yeah. It's so the of course, the coconuts are sourced from outside Europe, but it's produced in Europe. Ah. So most of the time, you have done the coconuts. They are shipped to whatever to, Brazil, then they have to make that MST oil and then ship the MST oil to Europe. So then you have a double whammy. Another one, I don't have the package here, but a very popular one is the grass fed collagen from alpine cows from France, and it's the collagen is very important to supplement because people don't eat all the parts of the animal anymore. So the more the tough parts, they contain the most collagen. They don't make their own bone broth anymore. Yeah.
And and the collagen has a specific amino acid profile, and that's useful for your gut, for your hair, for your skin. And that's extremely popular product for Northcott. But, also, if you want to create your bulletproof coffee, which are on on the go. We have a very nice pure MCT creamer, and it's a c 8 MCTs with a touch of coconut to to give it that little sweetness without making it, tasting like coconut. Yes. I'm very happy with this one as well. We have 90% chocolate bars. We have just created Mex 6. That's a
[01:33:40] Barry Luijbregts:
magnesium formula with 6 different forms of magnesium. Oh, really? I didn't know you guys had that. I take bio optimizers. What's it called? Yeah. Magnesium breakthrough? Yes. With lots of types of magnesium. Yeah. And this is the European alternative. Oh, cool.
[01:33:57] Unknown:
And we have the master formula that's it's an upgraded multivitamin because we received a lot of questions from people. They said, okay. I can spend €500 choosing all the different vitamins and minerals, etcetera, in your story. Yeah. But I don't want to because it's it's I don't want to spend that much money. And I want just 1 or 2 capsules a day. That's enough. Not 20, 30, 40. So many customers that buy it, live healthy, they
[01:34:31] Barry Luijbregts:
they consume 30, 40, 50 capsules a day. Okay. Yeah. But some people just don't want that, and that's Make your stack as simple as possible. Yeah. Yeah. That's
[01:34:42] Unknown:
why we created for them this formula, the mask formula so that for sure you get all the vitamins, minerals, antioxidants, herbs in 1 or 2 capsules a day. And that's that's also a very popular one. And what I'm really it's harder to explain to the people is that circadian boost. It's because circadian rhythm is very important. There's a biarchy that your body has all different timing clocks in all those different organs. They have the different
[01:35:30] Barry Luijbregts:
timing and Yeah. Yeah. You have the internal clock that works based on what the sun does, and for everything, it's a little bit different. And it's influenced by, first of all, light
[01:35:39] Unknown:
and food and exercise. And so that's why by Recker, when he he or she wakes up in the morning, you go outside and you get that fresh sunlight in order to reset your circadian clock. Yeah. That's why someone wants don't want to have blue light in the evening because you want your melatonin to get you into sleep, and if you have that blue light, then it's disrupted. So your circadian rhythm is extremely important. Also, your food intake, time restricted eating. So I thought, okay, then how can you support people to live according their circadian rhythm?
And we created this supplement. It's 4 different formulas for the different moments of the day. And so one when you wake up in the morning, one at in at lunchtime to avoid. So in the morning, it's to activate yourself, to get ready for the day. At lunchtime, to to mitigate the stress that you have. So there are some adaptogenic herbs in it, but also to afford the afternoon after lunch dip and to make sure that you are able to perform in the afternoon as well. Then to in the evening to replenish your energy and at night, to improve your sleep. And so we have in those the this box, we have then those different different bottles for the different moments of today and convenient.
It's a pillbox that you can when you go to your work, then you can put it in your pillbox. But that's the challenging part of this product is that people need the discipline to take that capsule
[01:37:35] Barry Luijbregts:
at each moment of the day. Yeah. It's a lot of pills.
[01:37:39] Unknown:
Yeah. It's only 4. So it's a one capsule. So that's Yeah. That's the easy part. But just to remind yourself that you have to take 1 at lunchtime and the dinner time and the evening, that's That can be difficult. Yep. Yep.
[01:37:52] Barry Luijbregts:
Okay. That's very cool. There's lots of supplements and your own supplements. So should everybody be taking supplements, or is this only for biohackers who know what their blood work is and know where the deficiencies are? Or are there supplements that are good for everybody? And or can you overdo it? And can they be detrimental to your health, even dangerous?
[01:38:20] Unknown:
There there are a lot of questions that Let's just say that. I think everybody can benefit from supplements. Okay. Because if you look at the environment that we live in, it's, in fact, toxic. It's not only the pollution in the air, but also what you eat, the stress that you occur, the the gases from the cars, whatever. It's that's one part. The soil gets depleted because of the intensive harvesting of the monocrops. Sure. So there are many reasons why you could consider to give yourself some support with supplements. So, for example, vitamin d, what everybody knows is that in the wintertime, you don't have enough vitamin d levels when you live at our the area that we live in the Northern Hemisphere.
Yeah. And and also if you look at the corona, COVID, your immunity, your resilience, then I think it makes sense to add vitamin d to your supplement regimen. And magnesium, many people don't have enough magnesium, and magnesium is sort of a kind of a master mineral. It's involved in so many processes in your body that it makes sense to add magnesium to it as well, and it doesn't have any side effects. So the if you take the proper doses dosage and avoid taking too many capsules, then it can do no harm. But, of course, if you take too much, especially the vitamins that are fat based, so vitamin k a d, When you take too much of them, then it stays in your body, and and that's not good for you.
[01:40:32] Barry Luijbregts:
Okay. So and maybe we get to that at the end for a tip for the people, let's say. But so you've already mentioned a couple of, let's say, low hanging fruit ones, vitamin d, magnesium. You say don't take too much. But how do you know that you had too much? Should you then get regularly tested with your blood, for instance?
[01:40:53] Unknown:
Yeah. That's a way to check if Otherwise, I I wouldn't know. So the only way no is a blood test. Otherwise, I wouldn't know how you could know if you have too much of something or not. Yeah. Yeah. Okay. But it's interesting. I listen to a podcast from the Patrick with a very old American scientist, and I forgot his name. But he had a very interesting comment, and it said the the the the advised dosage of vitamins is based on a level that you need in order to stay alive. Yeah. But not that's not the level that you need to thrive. And in his opinion, you could easily add more of the different nutrients or supplements to your daily regimen in order to to perform better.
And then still the question is how much of the difference do you need? That's extremely difficult. That's something that's what we also discussed already. I hope in the near future is that we will be able to to base our decisions, what supplements we need on on the measurements, on the individual measurements so that you assure that you have the right quantities.
[01:42:35] Barry Luijbregts:
Yeah. Yeah. That would be great. Personalized medicine, personalized vitamins, just a drop of blood, and I get a a customized pill from Live Healthy. Yeah. That would be cool. Yeah. That'd be very cool. Yeah. Okay. So you guys have supplements, and you also sell gadgets. I love gadgets. What type of gadgets do you use personally? So
[01:42:58] Unknown:
the ones that I'm, I'm extremely happy with is, for example, this one, this will be in the shop next week. This is an CO 2 measurement tool, and your performance will decline the moments that the CO 2 levels rise in your office. So that's especially when you are inside. Yes. And and the more CO 2, the less able you are perform. And that's what you can feel when you are in a room, in a space with no fresh air in it. So when you spent with 8 people in in a meeting room without the ventilation, then you feel a little bit your head starts a little bit aching. I don't know if you know that feeling, but I know exactly when those 2 CO2 levels are becoming too high because I spent almost 15 years in an environment with those kind of meeting rooms where at a certain level, the oxygen was run out and the c c o two levels that was too high.
And I use this in my home office, and I discovered that it was also not healthy where I was working. I discovered that I need to open my window all the time in order to get enough fresh air. And it's it makes a difference. It's this is extremely nice tool.
[01:44:33] Barry Luijbregts:
I love that. That's a simple measurement, simple intervention Yep. Improves immediately. Yep. That's what we want. Yeah. You and you feel it immediately.
[01:44:42] Unknown:
And and this is also an interesting one. It's the flex beam, and it's a red light, a near infrared red light device, and it's extremely powerful, and you have three levels of how deep it will penetrate in your body. And I use it on a daily basis to prevent pain in my lower back because that's one of the weakest point in my body, and using this device is extremely helpful. But you can also use it to just energize your body. You just put it on your body and and the it it energizes your mitochondria, the energy systems in your cells. So it's also an an healthy aging device. So it's and you can wrap it around your body parts. So it's when you have an upon my elbow, you just wrap it around, and it gives a penetrating light.
[01:45:54] Barry Luijbregts:
And you could just go and do whatever you're doing. Yeah. And whilst that thing is working.
[01:45:58] Unknown:
Oh, cool. So this is for me, it's not only the device for when you have in injuries, but also for well-being. It's very cool. And this is something What is that? There's this very experimental. You put it on your head with headphones, and then these LED lights, this neurovisor, these LED lights, they start to flash, and it's when you have your eyes closed, then you see all kind of stroboscopic fuse figures, and they are they are moving all the way. So it's quite when you do it for the first time, it's quite overwhelming. Yeah.
And you have that sound and that, you know, the the that stowoscopic effect. It's already invented, I believe, between the 1st and second World War. So they they already experimented with all kinds of treatments for psychological disorders. But it's you have different ways to learn so that your your brains can develop. Yeah. And it's by doing things, by reading things, and this is just by listening and watching things. Okay. Yeah. And neuroplasticity. And what it the idea is that you can help your brain to get a better coordination or a better endurance or better flexibility, but also to become in certain states. And it's extremely difficult to explain it, how it works because of how idea of the first language. It's Dupree, the guy that invented it. And the only way to understand it yourself is to watch it on YouTube, and and then you have to Google for neurovisor, and and then you there are 5 YouTube videos with 5 to 10 minutes per video, and that explains the whole concept of the first language.
[01:48:15] Barry Luijbregts:
And what is the advantage that you get from using that?
[01:48:19] Unknown:
It should help you. For example, if you choose the program coordination, it should help you. So for me, I I I hope that I will improve my golf game Okay. Just by using this. It's experimental. This is a real bio aching stuff. There is no clinical evidence that it works. It's the it's based on science,
[01:48:45] Barry Luijbregts:
but you don't know if it works. But it's the experience on its own is very cool. Yeah. And that's the thing, isn't it? It's experimenting on your own with there's something with a good hypothesis. No no real data. Yeah. Just finding out, will this work or not? Yeah. That's cool.
[01:49:02] Unknown:
Yeah. And and also the the this kind of devices are very popular. The infrared red and infrared near infrared devices, extremely popular with bio, I could say. They use it to improve their skin, but also to get energized. So it's yeah. And I dominantly use those red lights for energy Yeah. To get my my tachonium,
[01:49:33] Barry Luijbregts:
like, frictioning properly. Okay. Very cool. Yeah. I have a dune flight. Yep. A big one. Yep. And I stand in front of that, but it's a bit more evolved than your band because I actually have to stand still in front of it. Yes. So first the front and then the back, and it just takes time.
[01:49:51] Unknown:
Yeah. That's why I like the idea of stacking things. So I just bought my Neuosenic chair. Yeah. And that's a chair that's vibrates so that that relaxes you. If you do a 25 minute nap, then you wake up or there are different programs. And it's not a nap, real nap, but it fakes a nap and is it calms your system down. And I use I will use it together with, BIM of Breathing. So I use the BIM of Breathing on a daily basis also to get energized, to clean up the system, to make sure that the oxygen is flowing in every part of the body. And then my dream is to get that juv that you you have, to get a panel on top of it so that while you are breathing, you'll get the red lights and have the vibration Yeah. At the same time.
And stacking things, that is very interesting concept to get to spend as less time as possible in hacking all those using all those different tools Yeah. Because you only have so much time per day. And, Yeah. Yeah. You don't wanna spend 2 hours on your morning routine. Let's say. Yeah.
[01:51:14] Barry Luijbregts:
Okay. That's very cool. This is all very cool stuff. I just love gadgets. So we've gone from why to what to nutrients, to supplements, to more advanced stuff that my mom will definitely not use. Let's circle it back and then let's get to some practical tips. So if people want to improve their health or just the way they feel right now, let's say they don't it's not per se about solving an illness or something. Just feel better in the moment, have more energy, perform better, start their, let's say, biohacking journey. What are some simple things that people can start with?
[01:51:57] Unknown:
Yeah. So the first thing is improving your diet. That's, you know, what I already mentioned. Eat less carbs and eat whole food. That's simple. Yeah. The second thing I would recommend is to exercise, to move, move on a daily basis. Strength training twice per week at least and high intensity interval training once per week at least. And take a walk every day, 30 minutes to make sure that you move. Yeah. And exercise is extremely important to maintain your muscle mass and to stay active because when we grow older, you have sarcopenia, so the your muscle mass is declining, and then you become more vulnerable, not stable anymore, so you want to to have that, muscle mass in place.
And exercise is healthy on its own on its own Yeah. For your hormones, for stress management. There's all sorts of things. Yeah. Yeah. And that's also something that it's not negotiable for me. So it's and it's easy to implement. So you you make sure everybody can walk and everybody can take a sprint and get your heart rate elevated. Also, if you're an older person, my mother, she also always has told me to get my heart rate elevated at least once per day. And she's 86 now, and she is still, on her bike, traveling for 60 kilometers on her bike and a very healthy person.
So that's a thing I would suggest starting to take cold showers, and maybe you should try with warm shower then change to cold and then end with an old showering to in order to be able to do it. In the summertime, the cold water is warmer than in the wintertime. So if you start now and make a habit, then you can get used to it in the winter. I I think breathing, all kind of different breathing exercises are very beneficial. It could be the heart rate viability breathing or just, well, even a relaxation protocol of box breathing that you can if you Google box breathing on the Internet, then you see all different movies where you can follow the breathing pattern and see how it works out for you, and you have all different Yeah.
It's I think breathing is a good way to to energize your body and to get relaxed when you are tensed. Meditating, it's something that I can advise everybody. In the newspaper this week said that there is no scientific evidence for mindfulness. Really? Yeah. But I I can't believe because I've seen so many people for whom it is beneficial to just to to meditate, to sit down, to relax, to get your system, to rest, to become aware of the sensations in your body, and and they they see huge improvements in their sleep. And then regarding the supplements, you can start with a multivitamin and the magnesium, the vitamin d, vitamin c, those kind of supplements. Those are the basics, and there are coming all kind of antiaging supplements to the market are quite expensive.
If you are, for example, older than 50, 55, you can experiment with NMN, and the NMN is it's a kind of vitamin b free. Yeah. It's a precursor of, energy is needed for many processes in your body and also to make energy. And the NAD levels decline. And the more you age, the older you become, the less NAD is available. So it makes sense to supplement with NMM or n NR and NMM are both. So the nicotinamide ribosetin, or nicotinamide mononucleotidin, those NMN. Yeah. And and both are precursors of NAD, and I think that's a very promising supplement for aging people.
[01:57:02] Barry Luijbregts:
Okay. So that's good. So we have improve your diet, exercise, do something like take a cold shower, for instance, relax, meditate Yep. And some basic supplements. Yep. And you can go a bit more advanced and look at some antiaging things. Try something out, let's say. Yep. Okay. And the red light, yeah, I
[01:57:28] Unknown:
for me, the red light is something I would advise everybody to use. Those red light panel panels that you were talking about or red light lamp or device. I showed the FlexBeam. It's also for aging, healthy aging. When you age, your mitochondria, they are performing less, so you get less mitochondria itself, and they are frictioning less well. And those are the energy sources in your cells. Yeah. Yeah. So if you can help them with the red lights, then, why not? It's cheap. And, Yeah. It's and and it's nice thing to do. It's when you use your, lamp,
[01:58:19] Barry Luijbregts:
it's very It's amazing. It's relaxing. And, it's like a bit of a sauna, and especially in the winter time, it's nice and warm. Yep. Yep.
[01:58:27] Unknown:
Sauna is also very beneficial. Yeah. Yeah. But I can I can mention 50, 60, I think, but it's then you are level 2 or 3?
[01:58:38] Barry Luijbregts:
Yeah. It's becoming more advanced. Yep. Yep. Okay. This is just, great. Thank you very much for your time and for your hospitality. Where can people find more about you, Live Healthy, and about your coaching?
[01:58:55] Unknown:
Yeah. Livehealthy.com. The healthy is not healthy, but healthy. I'll lead to it in the shell notes as well. Yeah. And there, you can, find my background and ways to contact me and them. Okay.
[01:59:13] Barry Luijbregts:
Excellent. Yep. Thank you very much. My pleasure. Thank you for spending time with me to learn about health and wellness. For the full transcript and more content, visit improvingberry.com. That is improving b adry.com. And here is a disclaimer. The information in this podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional healthcare services including the giving of medical advice, and no doctor patient relationship is formed. The use of information in this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment.
Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their healthcare professionals for any such conditions.
Introductionnbsp
What is biohackingnbsp
Why do it yourself and not go to the doctornbsp
How Eduard started his health journeynbsp
Why Eduard continues to biohack after he was healednbsp
Eduard coaches people to improve their healthnbsp
How willpower is finitenbsp
The changing food industrynbsp
Does Eduarqd want to live forevernbsp
What does Eduard eatnbsp
Eduards 9010 systemnbsp
What health metrics does Eduard measure nbsp
Finding the relationship between lifestyle and healthnbsp
Saturated fat doesnt work for Eduardnbsp
How Eduard started his company Live Helfinbsp
How to pick quality supplementsnbsp
Eduard created his own brand of supplementsnbsp
Should everybody take supplements nbsp
What health gadgets doe Eduard usenbsp
Practical tips to improve your health